Media Kit
Gunpowder, Fiction & Plot is an independent literary YouTube channel and blog covering literary fiction, prize culture, and translated fiction. We work with a small number of brand partners each year whose products genuinely align with our audience’s interests.
Here’s everything you need to know.
Channel at a glance
| Metric | Figure |
|---|---|
| YouTube subscribers | 5,640 |
| Total channel views | 519,000+ |
| Videos published | 530+ |
| Channel founded | December 2019 |
| Average view duration | 10 min 52 sec |
| Playlist avg. view duration | 17 min 51 sec |
| Returning viewer rate | 80% |
Audience demographics
Gender
| Gender | Share of views | Avg. view duration |
|---|---|---|
| Female | 72% | 12 min 15 sec |
| Male | 28% | 8 min 23 sec |
Age
| Age group | Share of views | Avg. view duration |
|---|---|---|
| 25–34 | 21% | 9 min 43 sec |
| 35–44 | 26% | 11 min 40 sec |
| 45–54 | 20% | 12 min 19 sec |
| 55–64 | 17% | 13 min 31 sec |
| 65+ | 16% | 13 min 05 sec |
Core audience: women aged 35–54, high watch time, highly engaged. The 80% returning viewer rate signals an established, loyal community rather than casual traffic.
Geography
| Country | Share of views |
|---|---|
| United States | 35% |
| United Kingdom | 18% |
| Australia | 6% |
| Canada | 5% |
| Rest of world | 36% |
Content pillars
Our highest-performing content — and the most engaged audiences — consistently come from these areas:
- Women’s Prize for Fiction — longlist predictions, reactions, and full coverage. Our single highest-performing content category.
- Booker Prize — longlist, shortlist, predictions, and winner reactions.
- Recent Reads round-ups — multi-book videos covering 4–10 titles, published regularly throughout the year.
- Single title deep dives — longer-form reviews of standout literary fiction.
- Best-of lists — year-in-review and themed reading lists.
Review copies (ARCs)
We welcome advance reading copies from publishers and literary agents for forthcoming titles that align with our content pillars. We consider literary fiction, translated fiction, and prize-eligible work from traditional publishers. We do not accept self-published titles.
Please include the title, author, publication date, and a brief note on why you think it might suit the channel. Receipt of a copy does not guarantee coverage, and all reviews reflect genuine independent assessment.
Partnership options
We keep the number of brand partnerships low so that every integration feels like a genuine recommendation rather than an ad break. What’s available:
- Video sponsorship — mid-roll or end-roll integration in a single video or content series. We write the read; you approve it.
- Prize season packages — dedicated sponsorship around Women’s Prize or Booker coverage, the channel’s highest-traffic periods.
- Blog / newsletter — sponsored placement in a post or email to our subscriber list.
- Custom content — if you have something specific in mind, let’s talk.
Editorial content is always independent of commercial arrangements.
Rate card & full media kit
Full audience breakdowns, package pricing, and terms are available in the documents below.
↓ Download Media Kit (PDF) ↓ Download Rate Card (PDF)
Files not loading? Get in touch and we’ll send them directly.
Good fits
Products and services that resonate with a highly literate, culturally engaged, predominantly female audience aged 35–54: independent bookshops and book subscription services, reading apps and e-readers, literary magazines and journals, stationery and reading accessories, book-adjacent lifestyle brands, and literacy or education-focused organisations.
Get in touch
To discuss a partnership, please use the contact form with a brief outline of what you have in mind. Include any relevant timelines — prize season slots in particular book up quickly.